Publishing strategy Publish high-intent indicators with the strongest search demand first. After each indicator goes live, it automatically unlocks country, country+indicator, ranking, and collection pages. The topic catalog shows how much expansion potential still remains outside the current release.
Analytical takeaways The “Aid Effectiveness” theme is now embedded as a standalone SEO hub rather than just another indicator list. The gap between catalog coverage and published coverage helps plan the next import wave without losing structure. Even partial topic coverage creates many internal routes: to global indicators, country comparisons, and region/income slices.